BroadSoft

BroadSoft's SIP Trunking Application Wins 2006 Product of the Year Award

Communications Solutions Honors BroadWorks Business Trunking for Outstanding Innovation

GAITHERSBURG, MD, June 19, 2007 – BroadSoft, Inc., a leading provider of VoIP application software, announced today that its BroadWorks^® Business Trunking application is the recipient of the seventh annual Technology Marketing Corporation’s (TMC) Communications Solutions 2006 Product of the Year award.

The BroadWorks suite of VoIP applications includes Mobile PBX, Hosted PBX and Business Trunking for SIP-based and IP trunking. BroadSoft’s Business Trunking application gives service providers a viable option to deliver low-cost trunks to enterprises’ premises-based phone systems – such as Key Telephone Systems (KTS) or Private Branch Exchanges (PBXs) ¬¬– while leveraging the inherent advantages of newer IP PBXs. Business Trunking is built on BroadSoft’s BroadWorks Session Initiation Protocol (SIP) application platform and delivers SIPconnect-compliant connectivity to a full range of Integrated Access Devices and IP PBXs.

“Service providers are finding BroadWorks Business Trunking the ideal solution for large enterprises and SMBs that want the benefits of Voice over IP, but are not yet ready to abandon their traditional phone systems,” said Scott Hoffpauir, CTO for BroadSoft. “Receiving the Product of the Year award is indeed an honor. The BroadSoft team of engineers continues to innovate with application enhancements that positively impact service provider offerings and end-user productivity.”

Recently, BroadSoft^® announced the availability of the latest version of the BroadWorks Business Trunking application with new benefits that increase system integrity and functionality. The enhancements include:

• A disaster recovery solution that enables government agencies and enterprises to reroute calls and maintain telephone services to any location and any device, including landline phones, mobile devices and PC-based softphones;
• Burstable activity, which allows for more trunk channels than provisioned to permit bursts of traffic, thus increasing the call completion rate. This enhancement is especially valuable for businesses that experience temporary surges in call activity, such as a golf shop during Father’s Day promotions;
• Two-stage dialing that allows integration of Business Trunking deployments with mobile networks to extend BroadWorks to a fixed-mobile convergence service.

“Telecom service providers are discovering that Business Trunking complements Hosted PBX offerings,” said Scott Wharton, vice president of Marketing for BroadSoft. “SIP trunking gives business users the features, savings and reliability of an IP-based communications system, while keeping their premises-based equipment. Business Trunking also prepares end-users for an eventual migration to a fully hosted solution.”

“BroadSoft’s BroadWorks Business Trunking has experienced significant adoption rates among SMBs and large enterprises. It has been recognized with a 2006 Product of the Year Award, because it furthers the advancement of IP communications,” said Rich Tehrani, TMC President and Group Editor-in-Chief of Communications Solutions, “BroadSoft is frequently recognized as a leader in VoIP applications. I am pleased to honor their hard work and accomplishments and look forward to more innovative solutions from them in the future.”

About The BroadWorks Platform

BroadSoft's IMS-compliant BroadWorks^® platform provides a comprehensive range of VoIP applications, including hosted PBX, IP Centrex, mobile PBX, business trunking and residential broadband services fully integrated into a single VoIP application platform. BroadWorks is capable of providing these applications with the reliability, redundancy, scalability and regulatory capabilities required to deliver carrier-class service.

About TMC

Technology Marketing Corporation (TMC) publishes four print publications: Customer Inter@ction Solutions, INTERNET TELEPHONY Magazine, IMS Magazine and Unified Communications (launching summer 2007). TMCnet, TMC's Web site, is the leading source of news and articles for the communications and technology industries. Ranked in the top 0.003 percent of sites in the world by alexa.com*, TMCnet serves nearly two million unique visitors each month, according to WebTrends. TMC is also the first publisher to test new products in its own on-site laboratories, TMC Labs. In addition, TMC produces INTERNET TELEPHONY Conference & EXPO, Communications Developer Conference, IMS Expo and Call Center 2.0 Conference. TMCnet.com publishes more than 15 topical online newsletters. (*alexa.com is an amazon.com company that ranks Web sites by their traffic levels. Neither alexa.com nor amazon.com is affiliated with TMCnet.)

About BroadSoft

BroadSoft provides VoIP application software that enables the delivery of hosted telephony and multimedia services. Its flagship BroadWorks^® technology empowers wireless, wireline and cable carriers to deliver next-generation voice and multimedia applications and advanced features that enable them to increase revenue, enhance competitive differentiation and elevate customer satisfaction. BroadSoft's family of carrier-class software products delivers the scale, open architecture and reliability that the world's leading telecommunications companies demand to serve mission-critical enterprise and residential broadband customers. BroadSoft provides VoIP applications to 7 of the top 10 and 13 of the top 25 largest carriers worldwide, as measured by recent annual revenue, including Korea Telecom, Singtel, Sprint, Telefonica de Espana, Telstra, T-Systems, and Verizon. For additional information, go to www.broadsoft.com

BroadSoft and BroadWorks are registered trademarks of BroadSoft, Inc. All other names are trademarks of their respective owners.

BroadSoft PR Contact:

Leslie Ferry
Vice President, Marketing
+1-240-364-9038
lferry@BroadSoft.com