BroadSoft

BroadSoft Launches Connections 2003 - Industry's First Customer Conference For Hosted Voice

Conference Focuses on Best Practices to Help Providers Go to Market with Successful Services

PHOENIX, AZ - BroadSoft Connections Conference, October 27, 2003 -- BroadSoft^® Inc., the leading provider of hosted communications platforms, announced today the opening of BroadSoft Connections 2003, the first customer conference for senior-level service provider executives rolling out hosted voice services worldwide. BroadSoft's clients, consisting of the largest customer base in the hosted voice sector, are gathered at this invitation-only conference to share best practices with other experienced executives and to gain insights about the industry's future.

Held at the luxurious San Marcos Golf Resort & Conference Center in Chandler, Arizona, the BroadSoft conference offers three days of keynotes, panels, and sessions focusing on best practices for pricing, packaging, enterprise market penetration, back-office deployments, and competitive differentiation. In addition to social and networking opportunities, BroadSoft's world-class sponsors and partners will demonstrate a range of interoperable, end-to-end solutions available today, including applications and tools that extend the capabilities of BroadSoft's BroadWorks^® platform.

"To succeed in a new market, service providers need more than just a software solution," said Janice Aune, president and CEO, Onvoy. "On top of providing market-leading technology, BroadSoft gives us the additional support we need to understand what it takes to successfully launch enhanced voice services in today's market. This conference gives us an exclusive space to sit down with other senior executives that share our focus and learn from each others' triumphs and mistakes."

"BroadSoft Connections 2003 is another example of how BroadSoft is leading the market by truly creating partner alliances with its customers," said Frank Dzubeck, president and CEO, Communications Network Architects, Inc. "Being the leader in customer deployments and depth of practical experience, BroadSoft is uniquely positioned to help service providers launch hosted voice services with indispensable profit driven go-to-market assistance. With the launch of this conference, BroadSoft has now enabled its customers to exclusively engage in peer-to-peer sharing of valuable real world market intelligence that can not be found anywhere else."

"BroadSoft Connections 2003 provides an ideal venue to meet with the largest market share of hosted voice customers," said Terry Wolters, president and CEO, sentitO. "We look forward to networking with the industry leaders attending Connections 2003 to discuss their deployment needs and educate them about the SIP-based combination of sentitO's New End Office^® (NEO) converged switching solution and BroadSoft's BroadWorks platform."

"We are proud to host a conference with such an impressive assembly of service provider and enterprise thought leaders," said Michael Tessler, president and CEO, BroadSoft. "The cross section of the world's industry players - including incumbent and competitive carriers, third-party developers, equipment vendors, industry analysts, regulatory experts, and system integrators - demonstrates the broad appeal and strong market conditions for hosted voice services. At BroadSoft, we're committed to expanding this market to its full potential by providing our customers with the scalable, interoperable hosted voice service solutions and marketing support and intelligence they need now."

For more information about this conference and other announcements released today, please visit www.broadsoft.com.

About BroadSoft

BroadSoft is the leading provider of hosted communications platforms. With the largest market share in its space worldwide, the company's flagship product, BroadWorks, provides a comprehensive range of applications including Hosted PBX, IP Centrex, Voice VPN and collaborative conferencing, fully integrated into a single platform. BroadSoft was recently named to Boardwatch's list of "The Top 10 Private Companies," and BroadWorks has been recognized as the "Product of the Year" by the leading telecommunications industry publications including Communications Solutions, Internet Telephony and Network Magazine. BroadSoft is located near Washington, DC, in Gaithersburg, Maryland, and maintains a research and development facility in Montreal, Canada. Additional information can be found at www.broadsoft.com.

BroadSoft and BroadWorks are registered trademarks of BroadSoft, Inc. All other names are trademarks of their respective owners.

BroadSoft PR Contact:

Leslie Ferry
Vice President, Marketing
+1-240-364-9038
lferry@BroadSoft.com