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BROADSOFT OPENS NEW OPERATIONS CENTRE IN NORTHERN
IRELAND
Belfast centre to provide service, training and
engineering support to BroadSoft's global VoIP customers
LONDON, 5 October, 2006 - BroadSoft, Inc., a leading US-based
provider of VoIP application software, today announced at The New
Telco: Europe 2006 that it is opening a European operations centre
in Belfast with support from Invest Northern Ireland.
BroadSoft has quickly extended the reach of its carrier-class BroadWorks®
Voice over Internet Protocol (VoIP) application platform in the
EMEA market and now counts many of Europe's top-tier telecommunications
service providers among its global customers. BroadSoft operates
sales offices in London, Bonn and Paris, and has representatives
in Stockholm and Madrid. The BroadSoft European Operations Centre
is located at the Northern Ireland Science Park in Belfast, and
expands BroadSoft's capabilities to provide real-time technical
support, service and training to its European customers.
The BroadSoft European Operations Centre complements BroadSoft's
other global technical centres in North America and Australia to
provide support to BroadSoft and global customers on a follow-the-sun
basis.
"BroadSoft's BroadWorks® platform is currently used by
dozens of service providers in Europe, and this new European support
facility will help our customers go to market more quickly with
their fixed, mobile and converged VoIP offerings," said Michael
Tessler, president and CEO of BroadSoft. "The Belfast centre
allows us to provide access to highly skilled technical staff and
an advanced telecommunications infrastructure in a location that
facilitates rapid response to our customers' needs.
"Northern Ireland clearly offered us the most attractive option
for our European expansion," he added.
Invest NI provided support to BroadSoft in identifying a facility
location and facilitating the launch of the European Operations
Centre.
"By the end of 2006, more than 66% of the Global 2000 companies
will be using VoIP, and by 2010 the Western European VoIP market
will be worth at least £8 billion," said Leslie Morrison,
CEO of Invest NI, citing data from research firm Analysis. "Belfast
offers BroadSoft a vibrant location near a well-trained workforce,
other leading technology companies, and academic institutions. Through
its Belfast centre, BroadSoft will clearly add value to its global
service operations as well as the local economy."
The BroadSoft European Operations Centre is slated for a grand
opening at the end of October. Invest NI has offered to cover a
significant portion of BroadSoft's start-up costs for the new centre.
About Invest NI
Invest Northern Ireland is Northern Ireland's main economic development
organisation. INI is a world-class development agency that is a
forward-looking and responsive champion of innovation, entrepreneurship
and internationalisation. We are working to increase wealth and
prosperity in Northern Ireland by delivering expertise and resources
to accelerate the creation and growth of businesses. For more information,
go to www.investni.com.
About the BroadWorks Platform
BroadSoft's IMS-compliant BroadWorks® platform provides a comprehensive
range of VoIP applications, including hosted PBX, IP Centrex, mobile
PBX, business trunking and residential broadband services fully
integrated into a single VoIP application platform. BroadWorks is
uniquely capable of providing these applications with the reliability,
redundancy, scalability and regulatory capabilities required to
deliver carrier-class service.
About BroadSoft
BroadSoft's VoIP application software is revolutionizing the delivery
of hosted telephony and multimedia services. Its flagship BroadWorks®
technology empowers wireless, wireline and cable carriers to deliver
next-generation voice and multimedia applications and advanced features
that increase revenue, enhance competitive differentiation and elevate
customer satisfaction. BroadSoft's family of carrier-class software
products delivers the scale, open architecture and reliability that
the world's leading telecommunications companies demand to serve
mission-critical enterprise and residential broadband customers.
BroadSoft provides VoIP applications to 6 of the top 10 and 11 of
the top 25 largest carriers worldwide, including Verizon, Korea
Telecom, Singtel, Telefonica de Espana, Telstra, T-Systems and XO
Communications.
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