Hipcom Delivers Wholesale White Label VoIP Services with BroadSoft VoIP Application Platform

Hosted VoIP opens up SMB telephony market to UK resellers

Gaithersburg, Maryland/ London, UK, 29th March 2006 - BroadSoft Inc, the leading provider of VoIP application software, announced that Hipcom, a Hosted IP telephony wholesaler, has selected the BroadWorks VoIP application platform to provide a 21st century network today to UK and European small and medium businesses through its distributor, ISP and reseller channels.

Hipcom specialises in the provision of high-quality Hosted IP Telephony solutions, created specifically for the UK reseller channel and the UK SMB marketplace. For a UK reseller, the CAPEX of initially deploying their own system can be prohibitively high. Hipcom's white label Hosted VoIP solution enables resellers to quickly, reliably and cost-effectively launch VoIP services.

BroadSoft's IMS-compliant BroadWorks provides a comprehensive range of VoIP applications, including hosted PBX, IP Centrex, mobile PBX, business trunking and residential broadband services fully integrated into a single hosted communications platform. BroadWorks is uniquely capable of providing these applications with the reliability, redundancy, scalability and regulatory capabilities required to deliver carrier-class service.
"While VoIP is opening up new opportunities for the UK reseller community, the cost and complexity of developing new services can be a deterrent," said Lee Crowe, Hipcom's Commercial Director. "A hosted solution provides not only a direct route into delivering VoIP services, but also enables the provider to support a far wider array of applications than it would otherwise be able to do. From up-selling additional features, to customizing service packs to suit the specific needs of different customers, the flexibility and scalability of the BroadWorks platform is at the heart of our carrier-grade white label service."

"Small and medium businesses offer a fertile ground for resellers targeting VoIP services," said Howard Lewis, General Manager Europe, BroadSoft. "Typically, they want all the rich functionality of an enterprise PBX but without the headache of managing it in-house. The same is true of the reseller community - they want to sell advanced IP telephony services, but without the complexity of building a system from scratch. If the hosted PBX is a natural fit for SMBs, the white label service from Hipcom is an equally natural fit for the resellers targeting the market. We're delighted to be working with Hipcom to make BroadWorks the de facto standard for VoIP applications in the UK."

Hipcom is forming strategic partnerships with a number of UK service providers for connectivity and QoS DSL services. Hipcom is also working with Atreus Systems for auto-provisioning; VegaStream, for VoIP gateways; and Nextone, for Session Border Control, to deliver the BroadWorks VoIP application platform as part of a wholesale white label IP telephony service.

About Hipcom
Hipcom specialises in the provisioning of high-quality Hosted IP Telephony solutions, sold through a network of channel partners in the UK and supported by a range of carefully-selected strategic partnerships with leading VoIP vendors world-wide.
Hipcom are at the forefront of the industry, producing innovative Hosted IP Telephony solutions created specifically for the UK Reseller Channel Their platform provides carrier grade, five nines service with full enterprise telephony features allowing partners to enter this rapidly-growing market, secure new business and provide customers with advanced, feature-rich telephony services. Further information is available at www.hipcom.com

About BroadSoft
BroadSoft's VoIP application software is revolutionising the delivery of hosted telephony and multimedia services. Its flagship BroadWorks® technology empowers wireless and wireline carriers to deliver next-generation voice and multimedia applications and advanced features that increase revenue, enhance competitive differentiation and elevate customer satisfaction. BroadSoft's family of carrier-class software products delivers the scale, open architecture and reliability that the world's leading telecommunications companies demand to serve mission-critical enterprise and residential broadband customers. BroadSoft's customer base of more than 150 network operators, including BellSouth, Korea Telecom, Singtel, Telefónica de España, Telstra, T-Systems, Verizon and XO Communications, leads the industry with more than 1,750,000 lines deployed. Additional information is available at www.broadsoft.com

BroadSoft and BroadWorks are registered trademarks of BroadSoft, Inc. All other names are trademarks of their respective companies.

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Media Contacts:
BroadSoft
Hilary Tomasson
+1 (240) 364-5147
htomasson@broadsoft.com

AxiCom for BroadSoft
Oliver Chapman
+44 20 8392 4061
oliver.chapman@axicom.com

Hipcom
Lee Crowe
Commercial Director
0870 1610 799
lee.crowe@hipcom.co.uk

Gill Taylor
Marketing & PR Manager
07764 946850
gill.taylor@hipcom.co.uk