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FOR IMMEDIATE RELEASE
BroadSoft Introduces New Customization Tool For
Desktop Applications
BroadWorks Desktop Tool Enables Service Providers
to Deploy, Manage and Customize Desktop Applications to Build "Sticky"
Apps
Gaithersburg, MD and San Jose, CA, Spring VON, March 14, 2006
- BroadSoft, Inc., the leading provider of VoIP application
software, today introduced the BroadWorks® Deployment Studio
13.0, a desktop tool that allows service providers to differentiate
and preconfigure their services through several BroadWorks VOIP
application offerings, BroadWorks Assistant, BroadWorks Assistant
- Enterprise toolbars and BroadWorks Receptionist.
The management and control capabilities of the BroadWorks Deployment
Studio allow service providers to scale their service offerings
in an automated process, eliminating the need for individual users
to manually perform intricate processes, such as updating the desktop
applications. Management that takes place transparently helps the
provider deliver the most beneficial service, building user loyalty
by making the service an indispensable part of the end users' day
to day communications.
Using the new BroadWorks Deployment Studio, service providers can
customize the look and feel of their desktop applications with branding,
service names, colors and operational features. This tool provides
options to enable or disable service buttons, configure custom templates,
and modify features, network and security settings.
"With its breadth of customization and control options, the
BroadWorks Deployment Studio allows service providers to deliver
a unique market solution that is simple for the end user to use
with transparent management," said Scott Wharton, vice president
of marketing. "The BroadWorks Deployment Studio is the latest
in our growing line of high-value BroadSoft tools that offer service
providers a menu of options to create top quality, easily managed
and differentiated client applications that will become an integral
part of their users' communications experience."
Additional information on the BroadWorks Deployment Studio will
be available at Spring 2006 VON Conference & Expo, Booth 1127,
on March 14-16 at the San Jose Convention Center in San Jose, CA.
The BroadWorks Deployment Studio is available immediately.
About the BroadWorks Platform
BroadSoft's IMS-compliant BroadWorks® platform provides a comprehensive
range of VoIP applications, including hosted PBX, IP Centrex, mobile
PBX, business trunking and residential broadband services fully
integrated into a single VoIP application platform. BroadWorks is
uniquely capable of providing these applications with the reliability,
redundancy, scalability and regulatory capabilities required to
deliver carrier-class service.
About BroadSoft
BroadSoft's VoIP application software is revolutionizing the delivery
of hosted telephony and multimedia services. Its flagship BroadWorks®
technology empowers wireless and wireline carriers to deliver next-generation
voice and multimedia applications and advanced features that increase
revenue, enhance competitive differentiation and elevate customer
satisfaction. BroadSoft's family of carrier-class software products
delivers the scale, open architecture and reliability that the world's
leading telecommunications companies demand to serve mission-critical
enterprise and residential broadband customers. BroadSoft's customer
base of 150 network operators, including BellSouth, Korea Telecom,
Singtel, Telstra, Verizon and XO Communications leads the industry
with more than 1,750,000 lines deployed.
For further information contact:
BroadSoft
Hilary Tomasson
+1 (240) 364-5147
htomasson@broadsoft.com
Calysto Communications for BroadSoft
Kristine Bennett
+ 1 404.266.2060 ext. 14
kfbennett@calysto.com
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BroadSoft and BroadWorks are registered trademarks
of BroadSoft, Inc.
All other names are trademarks of their respective companies.
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