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Atlas Telecom and BroadSoft VoIP Give Lamp Posts
a Voice in Romania
First telecom service to combine advanced VoIP
applications with proven DECT cordless technology
Stockholm, Sweden, VON Europe Spring, May 16, 2006 - BroadSoft
Inc, the leading provider of VoIP application software, today announced
that it is working with Romania's Atlas Telecom to deliver residential
VoIP over a fixed-wireless telecoms network using DECT cordless
technology. The innovative combination of DECT fixed-wireless infrastructure
and the BroadWorks VoIP application platform will enable customers
across the country to experience next generation call functionality
using proven and affordable technology.
Atlas Telecom is using the SIP-based BroadWorks VoIP application
platform in tandem with Digital Enhanced Cordless Telecommunications
(DECT) wireless nodes and cordless phones and 802.11 broadband technology
to deliver primary line services and premium telephony features
to residential and business consumers. The DECT technology delivers
the signal up to 200 meters from a base station, each of which is
deployed on lamp posts (with approximately 4200 per city planned)
to deliver VoIP services. The solution, combining proven technologies,
is the first of its kind worldwide and leapfrogs existing infrastructure
constraints to deliver the latest features throughout Romania.
"We selected the BroadWorks residential VoIP application platform
because it offers the greatest scalability so we can ultimately
serve hundreds of thousands of users; it offers a full range of
enhanced features that will meet the needs of our users; and it
combines the DECT and SIP technologies intelligently to provide
the only configuration of its kind in existence," said Pompiliu
Tripa, President of Atlas Telecom Eastern Europe. "In a unique
marriage of proven technologies, we are able to both extend the
useful life of and continue to extract value from the current infrastructure."
"I am confident that Atlas Telecom's feature-rich offering
will set a new communications benchmark for Romania and for the
region," said Michael Tessler, President and Chief Executive
Officer for BroadSoft. "Within this alternative telecommunications
framework, BroadWorks has proven itself compatible with older technologies,
an important consideration for regions with similar infrastructure
considerations. More importantly though, this implementation demonstrates
that VoIP functionality depends not on the latest network technology
but on the intelligence in the data centre - this is clearly the
driver for creating new value and extracting more out of any communications
investment."
From its position in the Atlas Telecom data centre, BroadWorks
is able to provide advanced call features to terminals connected
through the IP-based DECT wireless local loop network.
The network, which will have the capacity to reach Romania's entire
addressable telecoms market, is currently undergoing trials and
is expected to be in operation by the end of May this year.
About Atlas Group of Companies
Atlas Group is a well established international company, with a
diverse portfolio of services offered in over 70 countries. Atlas,
through its 6 main divisions, provides a range of added value solutions
and innovative services, with a particular focus on emerging markets:
- Atlas Interactive: Global provider of innovative access and interactive
content solutions to over 70 countries worldwide.
- Atlas Telecom: Innovative provider of access networks in Eastern
Europe, Middle East and North Africa.
- Atlas Systems: Specialist provider of communications services
to government, defense and security clients.
- Atlas Sport & Games: Company set up to exploit the rapidly
growing market for online gaming with its exclusive product LiveBetting.
- Mlive: Niche broadcast channel dedicated to Arabic, North African
and International Music, Fashion & Dance, catering the Middle
East, North Africa and the Arab communities abroad.
The company was established in 1994, is privately owned, and has
been profitable and cash generative for most of its existence. Atlas's
strategy has been to exploit new and profitable market opportunities
arising from market liberalisation and the innovative use of technology,
such as DECT and WiFi. For more information: www.atlasgroup.bm
About BroadSoft
BroadSoft's VoIP application software is revolutionizing the delivery
of hosted telephony and multimedia services. Its flagship BroadWorks®
technology empowers wireless and wireline carriers to deliver next-generation
voice and multimedia applications and advanced features that increase
revenue, enhance competitive differentiation and elevate customer
satisfaction. BroadSoft's family of carrier-class software products
delivers the scale, open architecture and reliability that the world's
leading telecommunications companies demand to serve mission-critical
enterprise and residential broadband customers. BroadSoft's leads
the VoIP applications market with 6 of the top 10 and 11 of the
top 25 largest carriers worldwide including BellSouth, Korea Telecom,
Singtel, Telefónica de España, Telstra, T-Systems,
Verizon and XO Communications.
BroadSoft and BroadWorks are registered trademarks
of BroadSoft, Inc. All other names are trademarks of their respective
companies.
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Media Contacts:
BroadSoft
Hilary Tomasson
+1 240.364.5147
htomasson@broadsoft.com
AxiCom for BroadSoft
Oliver Chapman
+44 20 8392 4061
oliver.chapman@axicom.com
Atlas Group
Anne-Sophie Cavil
as.cavil@atlasinteractivegroup.com
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