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Press Release
iiNet's VoIP Service, Powered by BroadSoft VoIP Application Platform,
Attracts over 10,000 Australian Subscribers
Residential VoIP Growth Soars, as iiNet Adds almost 1,000
Subscribers Per Week Since Launch
GAITHERSBURG, MD, and Sydney, November 24, 2005 - BroadSoft,
the world's premier provider of VoIP application software, today
announced that iiNet Limited (ASX: IIN), Australia's third largest
ISP, is signing almost 1,000 subscribers per week to its residential
VoIP service, and has surpassed the 10,000 subscriber mark. iiNet
launched iinetphone, its VoIP offering, less than three months
ago, and is already one of the largest Voice over IP (VoIP) providers
in Australia.
"We have the largest customer base of high speed ADSL users
in Australia, so it was a natural progression to use some of that
bandwidth for VoIP services. The adoption rate of the VoIP service
is tremendous, especially as the product has been launched only
recently and to just our own customer base," said Greg Bader,
chief technology officer, iiNet. "We deployed the BroadWorks
VoIP application platform earlier this year as the foundation for
iinetphone, and are very pleased with the response and feedback
from customers. In November alone, our customers made over one million
minutes of VoIP calls."
The iiNet VoIP service, has no monthly rental and is bundled with
iiNet's broadband2 and traditional phone services. It is popular
with consumers both for its advanced features, call quality and
significant cost savings over traditional land lines. iinetphone
offers superior call quality over free peer-to-peer VoIP services,
and meets regulatory requirements for 1300 and emergency calling.
Some of the enhanced features available through iiNet's BroadWorks
platform include caller ID, call waiting, three-way calling, and
simultaneous ring, where both the home phone and a mobile phone
can ring at the same time so the customer never has to miss a call.
"iiNet's success indicates that Australian consumers understand
the benefits of a quality VoIP service, and are willing to bundle
a leading-edge VoIP offering with their broadband and phone services,"
said Michael Tessler, president and CEO at BroadSoft. "This
success reinforces the validity of iiNet's vision for VoIP and echoes
the success other BroadSoft customers have had in different regions
of the world."
BroadSoft has a strong presence in Australia, with its AsiaPac
headquarters and its Center of Excellence software development group,
created by the September 2005 acquisition of CarbonTwelve, in Sydney,
and additional sales and support offices in region.
ABOUT IINET
iiNet is one of Australia's Internet service pioneers, having begun
in Western Australia in 1993. With the completion of the OzEmail
acquisition on February 28, 2005, iiNet became the third largest
Internet Service Provider in Australia, and currently has over 690,000
subscribers across Australia and New Zealand. iiNet has built a
reputation for providing innovative, quality and value Internet
products, and friendly 24-hour customer service and support. For
more information on iiNet, please visit www.iinet.net.au or call
131917. www.iinet.com.au
ABOUT BROADSOFT
BroadSoft's VoIP application software is revolutionizing the delivery
of hosted telephony and multimedia services. Its flagship BroadWorks®
technology empowers wireless and wireline carriers to deliver next-generation
voice and multimedia applications and advanced features that increase
revenue, enhance competitive differentiation and elevate customer
satisfaction. BroadSoft's family of carrier-class software products
delivers the scale, open architecture and reliability that the world's
leading telecommunications companies demand to serve mission-critical
enterprise and residential broadband customers. BroadSoft's customer
base of 135 network operators, including BellSouth, MCI, Singtel,
Telstra, Verizon and XO Communications leads the industry with more
than 1,500,000 lines deployed. www.broadsoft.com
BroadSoft and BroadWorks are registered trademarks of BroadSoft,
Inc. All other names are trademarks of their respective companies.
For further information contact:
BroadSoft
Hilary Tomasson
+1 (240) 364-5147
htomasson@broadsoft.com
Spectrum Communications Australia
for BroadSoft Roger Marshall
+61 (02) 9954 3299
RogerM@spectrumcomms.com.au
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