Press Release

ESCALATING GROWTH IN HOSTED VOICE SERVICES MARKET DOUBLES ATTENDANCE FOR BROADSOFT’S SECOND ANNUAL CONNECTIONS CONFERENCE  

350 Key Executives from Companies Such as BellSouth, Telstra and MCI Share
Best VoIP Practices at Exclusive BroadSoft Connections Conference

SCOTTSDALE, AZ - BroadSoft Connections Conference, October 11, 2004 -- BroadSoft® Inc., the leading provider of network communications platforms, today announced that its BroadSoft Connections 2004 conference attracted 350 key executives from around the world. With the largest customer base in the hosted voice sector, BroadSoft is uniquely positioned to gather the key industry players to share best technical and market practices as well as their insights into the industry’s future.

The BroadSoft Connections conference, (October 10-13), currently being held at the scenic Westin Kierland Resort & Spa in Scottsdale, Arizona, attracted top executives from 80 leading carriers, including BellSouth, Covad, MCI, SingTel and Telstra . BroadSoft Connections also attracted 14 corporate sponsors, including Polycom, Verilink, Ericsson and Lucent. It is the largest conference for senior-level service provider executives rolling out hosted voice services worldwide.

The BroadSoft Connections conference offers attendees three days of keynotes, panels, and sessions focusing on best practices for pricing, packaging, enterprise and residential market penetration, back-office deployments, and competitive differentiation. In addition, BroadSoft's world-class sponsors and partners are demonstrating a range of interoperable, end-to-end solutions available today, including applications and tools that extend the capabilities of BroadSoft's BroadWorks® platform. The BroadSoft Connections conference is an integral part of the company’s continued priority to offer value-added marketing services to its global network of customers and partners.

“BroadSoft offers a one-of-a-kind conference for solutions developers and service providers that want to master this space,” said Braham Singh, COO of BtNAccess, a wholly owned subsidiary of PCCW Limited (PCCW). “Connections demonstrates how BroadSoft offers its customers a total solution by providing a great product as well as high-value go-to-market support services.”

“We found last year’s conference so productive and informative that we returned this year as one of BroadSoft Connections’ largest sponsors,” said Jim Kruger, vice president of voice marketing at Polycom, a BroadSoft Connections Platinum Sponsor. “BroadSoft Connections offers a unique venue for Polycom to speak to service providers around the world in one place and, with double the attendees at this year’s conference, we are very excited to be part of this event as BroadSoft’s partner.”

“We are proud to gather again with the leaders in this industry at BroadSoft’s Connections conference,” said Michael Tessler, CEO and president at BroadSoft. “Over the last year, we’ve seen a lot of change in this market and a growing demand for compelling revenue-generating services. This conference is designed to help our partners and customers learn to harness and exploit this market flux by sharing real-world experiences and best practices from the trenches.”

For more information about BroadSoft Connections and other announcements released at the conference, please visit www.broadsoft.com.

ABOUT BROADSOFT
BroadSoft is the leading supplier of network communications platforms to service providers and channels in the enterprise and residential markets. BroadSoft's flagship product, BroadWorks, provides a comprehensive range of applications including Hosted PBX, IP Centrex, residential broadband voice and collaborative conferencing, fully integrated into a single platform. The company has the largest customer base in its space worldwide, including BellSouth, Covad, MCI, PCCW, SingTel and Telstra. BroadSoft is located near Washington , DC , in Gaithersburg , Maryland , and maintains a research and development facility in Montreal , Canada . Additional information can be found at www.broadsoft.com.

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