Press Release

BROADSOFT LAUNCHES THIRD-PARTY DEVELOPERS PROGRAM TO SPEED DEPLOYMENT OF NEXT-GENERATION COMMUNICATIONS APPLICATIONS

Globally-Based Companies will Support BroadSoft's Penetration into New Vertical Markets

GAITHERSBURG, MD, April 1, 2003 -- BroadSoft® Inc., the leading provider of hosted communications platforms, today announced the creation of a third-party developers program. The program will target communications service providers, independent software vendors, systems integrators and collaboration software developers to drive application development for BroadSoft's hosted communications platform, BroadWorks®. BroadSoft's third-party partners will leverage the BroadWorks platform to build and deploy customized applications for their customers, other service providers, and vertical markets, such as legal and hospitality. The program will utilize existing open standards, such as SIP and XML, to create these next-generation communications applications.

As part of the program, BroadSoft is collaborating with a globally diverse group of technology vendors, including Carbon Twelve, Net6, BullDog TeleWorks, Inc., Holly Australia and DSLi, to develop and implement advanced and customized solutions for collaboration, presentation and business-process integration. The new applications will be offered with BroadSoft's comprehensive solutions for Hosted PBX, IP Centrex, and Voice VPN.

One third-party developer, Carbon Twelve, has used the BroadWorks platform to develop miReception™, an advanced attendant console that allows service providers to deliver enhanced call routing to enterprise customers. Another software developer, BullDog TeleWorks, is using BroadWorks to provide integrated voice and business-process solutions to vertical markets such as legal, accounting, consulting and real estate. BullDog TeleWorks' initial solution integrates a customized BroadWorks platform with Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) features that vastly improve employee productivity at law firms.

"Previously, the productivity gains achieved through business process solutions were limited to larger enterprises due to cost. Now, by integrating specialized business-process solutions with the communications capabilities of BroadWorks, BullDog TeleWorks enables small and mid-size professional service firms to afford sophisticated applications that reduce costs, streamline operations and actually improve revenue," said Stephen Lovas, CEO of BullDog TeleWorks.

"The legal profession has unique billing and client interaction requirements. A communications platform such as BroadWorks, combined with BullDog's advanced applications, proves invaluable in increasing efficiency within these organizations," said Jon Jaroker, BullDog founder and COO.

"By collaborating with third-party developers, BroadSoft is able to deliver next-generation applications to service providers and enterprises," said Michael Tessler, president and CEO of BroadSoft. "Our third-party developers increase our value proposition by enabling us to target the specific needs of certain markets with more customized voice solutions. The advanced applications that these developers produce will propel the adoption of IP voice by providing additional value that extends far beyond the benefits of today's traditional solutions."

"Telstra has selected BroadWorks as its IP telephony services platform of choice because of its flexibility to provide a variety of applications to different business market segments," said Ken Lock, general manager, Data Network Solutions, Telstra. "BroadWorks' openness coupled with the added technology breadth of its third-party developer partners will allow us to maximize the value we provide to these customers through next-generation services like voice enabled directory dialing."

Telstra is Australia's leading telecommunications carrier and a world-class fully integrated, full service provider across wireline, ADSL, HFC, satellite and digital wireless networks and platforms.

At the Spring 2003 Voice on the Net (VON) show, BroadSoft will demonstrate BroadWorks' ability to enable third-party developers, such as Carbon Twelve, to provide enhanced communications services. In addition, BroadSoft president and CEO, Michael Tessler, will be discussing the role of third-party development in accelerating IP deployment during the "Industry Perspective" program on Wednesday, April 2 at 2:20 p.m. Partners interested in learning more about BroadSoft's third-party developers program and viewing a demonstration are invited to visit booth #313.

ABOUT BROADSOFT
BroadSoft is the leading provider of hosted communications platforms. BroadSoft holds the largest market share in the Hosted PBX and IP Centrex space with the most announced customers. Recognized worldwide, BroadSoft has recently expanded its global customer base to include Telstra, the incumbent carrier in Australia. BroadSoft also closed its third round of $32.5 million in funding in September 2002, raising a total of $60 million to date from leading venture capitalists. The company's flagship product, BroadWorks, provides a comprehensive range of applications including Hosted PBX, IP Centrex, and Voice VPN. Leading telecommunications industry publications, such as Communications Solutions, Internet Telephony and Network Magazine, have recognized BroadWorks as "Product of the Year". BroadSoft is located near Washington, DC, in Gaithersburg, Maryland, and maintains a research and development facility in Montreal, Canada. Additional information can be found at www.broadsoft.com.

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