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Press Release
BROADSOFT'S BROADWORKS RECEIVES 'PRODUCT OF THE YEAR'
AWARD FROM LEADING INDUSTRY MAGAZINE, INTERNET TELEPHONY
Award Recognizes BroadSoft's Vision, Leadership and Technologic
Innovation
GAITHERSBURG, MD, January 14, 2002 — BroadSoft,
Inc., the leader in service delivery systems and voice applications,
today announced that its flagship product, BroadWorks™, has
been honored with INTERNET TELEPHONY® Magazine's prestigious
'Product of the Year' award in the category of service creation.
The premier publication in the rapidly growing IP telephony industry,
Technology Marketing Corporation's Internet Telephony,
annually recognizes the hard work and innovation of the companies
that have been instrumental in the continued growth of the IP
telephony industry.
BroadSoft was selected to receive this honor by the publication's
editors who reviewed more than 150 applications before selecting
the companies that they view as demonstrating the vision, leadership
and attention to detail that are the hallmarks of 'Product of
the Year' award winners. Past 'product of the year' winners include
such industry leaders as Alcatel, 3Com, and Siemens. The list
of this year's winners is featured in the January 2002 issue of
Internet Telephony.
"BroadSoft's BroadWorks is a clear leader in the service creation
sector of the IP telephony industry. We're proud to recognize
BroadSoft's hard work and innovation with a Product of the Year
Award for 2001," said Greg Galitzine, Editorial Director of Internet
Telephony. "The Product of the Year award is designed to honor
innovative products and services that have made a positive impact
on the industry and BroadSoft's recent customer wins are a testament
to the company's continued market acceptance."
BroadSoft's BroadWorks is the industry's first complete service
delivery system that enables service providers to offer a rich
set of web-enabled user-friendly enhanced telephony services.
BroadWorks' highly scalable, flexible architecture and capabilities
provide comprehensive packet-based telephony applications including
small-medium sized enterprise (SME) Centrex services, enterprise
networking and private branch exchange (PBX) replacement. It cuts
across circuit and packet technologies, allowing service providers
to roll out packet-based telephony services with incremental investment
to their network infrastructure. In addition to the comprehensive
set of services, BroadWorks also offers web-based enterprise and
service providers administration features. It also integrates
with key business tools such as Microsoft Outlook. Capabilities
and services can be customized and managed via BroadWorks' web-based
portal, CommPilot™, which provides an alternative user interface
for enhanced services, replacing the flash-hook and star codes
of a standard phone.
"We are extremely pleased to receive this recognition from
Internet Telephony as it validates BroadSoft's industry
leadership," said Scott Wharton, vice president of marketing
for BroadSoft. "This award acknowledges the hard work and
pioneering efforts that BroadSoft has maintained since its inception.
We remain committed to delivering the enhanced voice services
that the market demands."
ABOUT INTERNET TELPHONY MAGAZINE
The convergence of voice, video, fax, and data has revolutionized
the world of telecommunications. Internet telephony has been proven
to drastically reduce long-distance costs and continues to provide
unprecedented opportunities for service providers, resellers, developers,
and end users alike. Internet Telephony is the only magazine that
focuses on providing the information that will help you take advantage
of this exciting technology. Launched as a quarterly publication
in January 1998, Internet Telephony magazine has been published
monthly since October 1998. Still the only BPA-audited publication
dedicated solely to coverage of next-generation, IP-based telecommunications,
Internet Telephony provides readers with the best information necessary
to learn about and purchase the equipment, software, and services
they need to take advantage of Internet telephony.
ABOUT TMC
Since its inception in 1972, Technology Marketing Corporation (TMC™)
has produced industry-leading trade magazines and events focused
on technology and telecommunications. TMC publishes four magazines:
Communications Solutions™, Customer Inter@ction Solutions™,
Internet Telephony™ and Communications Outsourcing™, and
two online publications, Planet PDA™ Magazine and TMCnet.com.
TMC is also the first publisher to test new products in its own
on-site laboratories, TMC Labs™, and provide factual and unbiased
product reviews. TMC also produces Communications SOLUTIONS™
EXPO and INTERNET TELEPHONY™ Conference & Expo; TMCnet.com
publishes 25 topical online newsletters. For more information about
TMC, visit its Web site www.tmcnet.com.
ABOUT BROADSOFT
BroadSoft, Inc., is the leading provider of service delivery systems
and voice applications for integrated communications providers (ICPs)
enhanced telephony services. BroadWorks, the company's flagship
product, allows service providers to rapidly and economically design
and deploy web-enabled enhanced telephony services to their customers.
BroadSoft has received extensive industry recognition including
recognition as a "Hot Start-Up" by America's Network and
Telecommunications magazines, two of the leading telecommunications
industry publications. BroadWorks was also recognized as Product
of the Year by Communications Solutions and Internet Telephony magazines.
BroadSoft is located near Washington, DC, in Gaithersburg, Maryland,
and also maintains a research and development facility in Montreal,
Canada. Additional information can be found at www.broadsoft.com.
For further information contact:
BroadSoft
Deborah Shemony
BroadSoft, Inc.
+ (240) 364-5101
dshemony@broadsoft.com
Marcie Cheney
KG Communications
+ (703) 760-0900 x102
marcie.cheney@kgcom.com
# # #
BroadSoft™, BroadWorks™ and CommPilot™ are trademarks
of BroadSoft, Inc. Other trademarks are the property of their respective
holders.
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