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Cox Business Services Deal Is First Major Cable Win for BroadSoft
 In its first major cable win,
BroadSoft scored a contract with Cox Business
Services, a full-service, facilities-based provider
of communications solutions for commercial customers.
Cox Business Services selected BroadWorks® application
software as the platform it will offer to its
small and medium business customers. Cox is a
leader among MSOs. To paraphrase a line from Casablanca,
this could be the beginning of a beautiful friendship. Click
here to read
more.»
IDC: BroadSoft Is Market Leader
 It’s
official: Research firm IDC has declared BroadSoft
the market-share leader for voice applications
servers in a new report. In the report “Worldwide
Voice Application Servers 2006 Market Share Update,” IDC
identified BroadSoft and its award-winning BroadWorks® platform as
the market leader in 2006 based on projected
revenues. The research was published as part
of IDC’s continuous intelligence services
that provide written research, analyst interactions,
telebriefings, and conferences.
Hot or Not?
 If
you were to post a photo of BroadSoft’s executive
team on the website “Hot
or Not?”,
the team’s visual hotness factor might
be subject to debate. But judging the quality
of leadership alone, the team’s score would send the mercury
rising. The well-regarded Northern Virginia Tech
Council recently designated BroadSoft’s executive
leadership as the “Hottest Management Team” in
the Washington, D.C. metropolitan area.
Network Migration Trend
Get used to hearing about network migration — the
trend is significant in the telecom industry,
and BroadSoft is at the forefront of this evolution.
Increasingly, incumbent carriers are replacing
existing technology with next-generation networks.
This means carriers have finally reached a sufficient
comfort level with VoIP and are willing to move
their core services — and existing users — to
application platforms such as BroadWorks. Facing
rising maintenance costs from aging TDM networks,
carriers also understand that legacy systems
limit their ability to create new services, such
as fixed-mobile convergence offerings.
Telecom Slovenia is one carrier that will use
BroadWorks to deliver hosted voice services to
businesses. The telco, which is that country’s
largest carrier, is migrating its tens of thousands
of former Centrex end-users (representing about
70 percent of the country’s business lines)
to the BroadWorks platform. Iskratel, an Eastern
European system integrator, will assist with
the network transformation.
Click
here to read more about Telecom Slovenia.
Expect more network migration news from BroadSoft
in the near future.
APAC Round-up: New VP,
China Launch and Australia Operations Center
 Jonathan Reid joined the BroadSoft team recently
as the Vice President for Asia Pacific. In this
role, he is responsible for increasing BroadSoft’s
market share in the region.
Headquartered
in Shanghai, China, Reid has more than 15 years
of international business development and sales
experience in several industries, including software
and telecommunications. He was managing director
of APAC for Sylantro Systems Corp., where he
drove business development and led APAC activities,
including establishing
a regional headquarters in China.
 China launch. Expansion in
China and Southeast Asia is an integral part
of BroadSoft’s growth plans. China, in
particular, is quickly adopting new technologies.
In May, BroadSoft held a press conference in
Beijing to officially launch operations in China.
Also announced was BroadSoft’s new China
General Manager, Yao Zhang, who formerly was
GM for Nortel in Beijing.
As part of the China launch, BroadSoft
was featured at the China
VoIP Conference,
where BroadSoft’s VP of Marketing, Scott
Wharton, was the keynote
speaker, and our new
VP of APAC, Jonathan Reid, led a BroadSoft-hosted
panel on “How to make Money Selling VoIP.” Panelists
were Sean Buckley of Verizon Business – APAC
and Frank Wang of Taiwan Mobile. More PR activities
are planned for Asia later this year.
Click
here to read more about BroadSoft’s
China launch.
 New
Ops Center in Australia. BroadSoft
has opened a new operations center in Sydney
to provide in-region technical assistance and
training to Asia-Pacific telecommunications providers.
The new BroadSoft APAC Operations Center complements
BroadSoft’s EMEA and North America-based
operations centers that provide technical support
to BroadSoft’s global customers on a follow-the-sun
basis. The operations center is co-located with
BroadSoft’s Sydney-based Research and Development
unit.
Click
here for information on BroadSoft’s
new operations center.
 Popular
forum in Korea. In
May, BroadSoft hosted its invitation-only Korean
VoIP Industry Forum in Seoul. This was BroadSoft’s
second year hosting the event, which brought
together BroadSoft customers and partners in
Korea to discuss best practices for delivering
BroadSoft’s portfolio of solutions to enterprises,
small and medium businesses, and residential
customers. Attendance by executives of South
Korea’s leading telecom companies was up dramatically
from last year — from
26 to 178. Of the surveyed attendees, 98 percent
said they benefited from the forum’s
content.
Read
more.»
Got a Case Study? Win Prizes for You and Your End-users!
BroadSoft is seeking compelling case study submissions from its customers in three categories:
• Large enterprise hosted PBX
• SMB hosted PBX
• Business trunking
The winning service provider in each category would
receive $5,000 in matching promotion funds — for ads or to
host a regional customer seminar — to be used in 2008. The
end-user representative in the winning case study in each category
wins an all-expenses-paid trip to Connections 2007. The representative
will also be invited to present during the corresponding panel, “Why
They Chose Hosted/Business Trunking.” A template for case
studies is available on BroadSoft
Boulevard*. Submissions must be received by Aug. 31. Winners
will be notified by Sept. 7. Click
here for more details.
*If you need a password to BroadSoft Boulevard contact
your Sales Representative.
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